Boots Opticians
'Zookeeper Zoe' a character created for Boots Opticians
Boots Opticians launched a UK wide campaign in 2016 to encourage parents and carers to get their children's eyesight tested.The book tells the story of a little girl called Zoe's day out at the zoo during which she unexpectedly has to step in and look after the animals. It contains a range of interactive eye check activities to help highlight if a child might need support with their vision.
